Eddie Ashbee appointed new Head of Public Management and Social Development

03 July 2024

Eddie Ashbee, Professor with special responsibilities at Copenhagen Business School (CBS) has been appointed as the new Danish Head of the Educational Programme for Public Management and Social Development. He succeeds his colleague, Duncan Wigan.

Ashbee is no stranger to SDC and the Public Management and Social Development programme. He has been an integral part of the teaching faculty since his first visit to China in 2017.

'I was captivated by the teaching experience, engaging with the students, and the challenge of integrating students from diverse backgrounds. This experience compelled me to rethink my teaching methods and approaches,’ says Ashbee.

At CBS, Ashbee typically lectures to large groups of around 100 students, whereas SDC's smaller class sizes of 25-30 students allow for a more personalized and intensive teaching experience.

‘When I teach at SDC, we're together for a month, which is very intense. You get to know the students well, allowing for more student-centered learning and structured, participative activities. It provides a better understanding of each student's knowledge level,’ he adds.

Challenges of Programme Direction

Ashbee has extensive experience in programme direction, having led the International Business and Politics programme at both bachelor and graduate level at CBS from 2014 to 2020. His seven-year involvement with SDC has prepared him to combine his experience in programme direction with his recent work in China.

Programme direction comes with various frustrations, whether academic, administrative, or financial. However, it also presents important challenges. Challenges about how we can continually shift, change, restructure the curriculum so that it reflects what both students and different labour markets are after,

 and challenges in terms of approaches to teaching, and I've missed being involved in that,’ Eddie Ashbee explains.

Eddie Ashbee officially took the role as Head of the Public Management and Social Development Programme on 1 July, and he is excited to build upon his predecessor’s work by ensuring that the programme is relevant, accessible and a gateway to jobs in both East Asia and Europe.

SDC students will meet Eddie Ashbee at the annual pre-departure seminar in Fredericia in the beginning of August.